Stop wrestling spreadsheets.Start building rods.
The custom rod building software built by a rod builder. Quotes in 60 seconds. A storefront that sells while you sleep. A builder-grade CRM with live vendor cost integration — so every quote shows your real margin before you hit send.You handle the wraps. We handle the rest.
From Quote to Delivery — Without the Headache
Every rod has a story: the customer calls, you spec it out, source the parts, build it, ship it, collect payment, and somehow track taxes. RodGenix is the rod building software that handles the business side of that story so you can focus on the craft.
Quote It
Build professional quotes in 60 seconds — with real parts, real costs, and your markup already calculated. Free, every plan.
Source It
Browse the HFF Custom Rods & Rodbuilding.com catalog with your dealer pricing. Order components without leaving the platform. Free, every plan.
Build It
Track every build through 7 stages. Know exactly where each rod stands — from blank to shipped.
Sell It Online
Your own branded storefront. Signature Builds customers can configure and order 24/7 — even while you sleep.
Get Paid
Accept deposits and final payments online on any plan. Walk-up POS transactions require Storefront or higher.
Do Your Taxes
Schedule C, FET Form 720, sales tax — auto-generated reports to hand your CPA. Not tax or legal advice.
Two Smart Assistants. For You & Your Customers.
The Smart Command Center (Unlimited plan) helps YOU create quotes with natural language. Your Automated Shop Assistant — free on every plan — engages VISITORS 24/7 and guides them toward requesting a quote.
"Build me a quote for John Smith..."
...with a Rainshadow blank from inventory, HFF Custom Rods guides, and a Fuji reel seat
"Show me all pending vendor orders"
Instantly see status of all parts on order from your vendors
"Create a bass rod recipe with CTS components"
Save standard builds as reusable recipes for faster quoting
Smart Command Center
For rod builders — Unlimited plan
Automated Shop Assistant
For your website visitors — free on every plan
Know your customer. Know your true margin.
RodGenix is the only rod-building platform that pairs a real CRM with live vendor catalog pricing — giving you a profit lens on every quote, every build, every repeat customer.
Builder CRM
- Customer profiles with full build history, preferences, and notes
- Quote → order → build → delivery timeline per customer
- Lifetime revenue per customer, VIP flagging, and custom tags
- Quote and order status emails, sent automatically
Vendor Integration = Real Margin
- Live HFF Custom Rods & Rodbuilding.com catalog (45,000+ items) wired into every quote
- Real component cost vs. your sell price — margin shown before you send
- Per-rod profitability reports and a margin leaderboard by build type
Your Craft Deserves Better Than Spreadsheets.
You didn't get into rod building to fight with Excel and shoeboxes of receipts. RodGenix gives you back the hours running a custom rod building business costs you — so you can take on more builds, not more paperwork.
The Reality Today
- ❌ 20-30 min per quote, hunting prices
- ❌ Inventory in your head or a notebook
- ❌ Vendor orders across 3 different websites
- ❌ Customers can't find you online
- ❌ Tax season = panic season
With RodGenix
- ✅ Professional quote sent in 60 seconds
- ✅ Know every component you own, instantly
- ✅ Order from HFF Custom Rods & Rodbuilding.com in one place
- ✅ Your own storefront, selling 24/7
- ✅ Tax reports your CPA will love
Free plan: $0/month, forever. $2.99/rod for your first 20 sales each month, then free the rest of that month.
Get Started in 4 Simple Steps
No complicated setup, no confusing interfaces. Just a straightforward path from signup to your first order.
Sign Up in Minutes
Create your account and set up your rod building business profile. No technical skills needed - we'll guide you through every step.
Customize Your Landing Page
Design your professional landing page with your branding, showcase your builds, and let customers request quotes directly.
Add Your Inventory
Import your component catalog, set pricing rules, and let our system handle the calculations. Update your inventory as you go.
Start Growing
Accept orders, track builds, manage customers, and watch your business grow. We handle the admin work so you can focus on building rods.
Join Our Growing Community
We're building RodGenix alongside real rod builders. Sign up and help shape the future of custom rod building software.
Be one of the first stories here
RodGenix is new — real testimonials and case studies from builders will replace this section as they come in. Early builders get a direct line to shape what we build next.
Platform Capabilities
Built specifically for custom rod builders
Need Help Getting Set Up?
Our team is available on an hourly basis to help you configure your platform, migrate your data, import inventory, and train your team. Whether you need 1 hour or 10, we'll work with you to get RodGenix running exactly the way you need it.